About Loveless Wealth Management

Our Code of Ethics

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As a registered investment adviser we are a fiduciary, required by law to always place our clients’ interest before our own. We are not affiliated with any broker-dealer or investment product; therefore we can offer independent advice free from conflict. Unlike some representatives of large brokerage firms we have no incentive to recommend any certain investment or investment product because we do not earn commissions based upon sales. We are a fee-only adviser. We are compensated based upon a percentage of the value of the assets you request us to manage. This compensation arrangement fosters the best incentive to grow and protect your assets because your success is then our success! We have established and adhere to a Code of Ethics and are proudly committed to this fiduciary duty to always place your interests before our own.

Meet The Team

don loveless
Don Loveless, CFA, CFP®
President & Founder
Brian Suskevich
Brian Suskevich, WMCP®
Chief Operations Officer, Investment Advisor Representative
Betsy Rector
Betsy Rector, AIF®
Chief Financial Officer, Investment Advisor Representative
Hillary Lester
Hillary Lester

Our Process

Loveless Wealth Management LLC (LWM) offers a thoughtful and detailed process with a long-term focus resulting in a plan to help achieve your goals. We will act as your trusted fiduciary so you can have confidence in your financial life without having to manage the burden alone.
  • Listen

    What are your goals for the future? What is it that you value? Tell us. We put in the time and effort to gather data, define objectives, and build a strong trusting relationship. This allows us to create a strategy and plan specific to your needs.

  • Analyze

    At this point we engage in a detailed analytical process to gain an intimate understanding of your current status relative to your stated objectives. This requires an examination of wealth, risk and tax management strategies. We dedicate ourselves to analyzing and evaluating where you are financially, so we can provide the guidance to get you where you want to be. Some topics we focus on at this stage include:

    • Savings and investments
    • Assets and liabilities
    • Income (level and type)
    • Estate Planning
    • Insurance Planning
    • Financial Goals
  • Presentation of Recommendations

    Our clients are unique, and so is the advice we provide them. Only after meticulous analysis do we develop and present customized and comprehensive recommendations designed to help meet your individual objectives and goals. It is during this process that we agree on the next steps going forward. Presentations may include:

    • Tax Planning
    • Retirement Planning
    • Investment Analysis
    • Individualized Financial Planning
  • Implement

    Once we have agreed upon the best strategy for you, you can be assured that your strategy will be carried out with the utmost precision. Our years of experience and advanced certifications aid us in executing each client-tailored investment strategy. We will coordinate with other professionals, as needed, and be accountable for putting your plan into action.

Our Clients

Our clients include:

  • Individuals and their families
  • Retirement Accounts & Pension Plans
  • Trusts
  • Foundations and Endowments
  • Estates
  • Small Businesses
  • Charitable organizations

Each client relationship is unique, typically involving on-going investment management and/or comprehensive financial planning. This relationship is designed to assist our clients in generating income, increasing the value of their assets, providing for retirement, minimizing income and estate tax liability and dealing with issues of risk protection and management.

Our Fees

We are compensated for managing investment portfolios based upon a percentage of the market value of assets managed. Fees may be negotiable.

Clients will authorize fees to be deducted from their accounts. Fees are payable quarterly (1/4 of annual rate) and based on the market value of the portfolio at the end of the quarter.

Investment Management Fee Schedule:

Asset Range   Annual Rate
First $500,000   1.5 %
Next $500,000 - $1,000,000   1.0 %
Next $1,000,000 - $20,000,000   0.75%
Next $20,000,000 - $50,000,000   0.375%
Next $50,000,000 - $200,000,000   0.25%

Billing is quarterly at ¼ of annual rate and in arrears. Cash flows over $10,000 are prorated.
Accounts are subject to a $400 minimum annual fee. Fees are debited directly from the investment account, after the quarter-end. Fees are billed and payable after services have been provided, not in advance. Fees are pro-rated for partial quarters and for large cash flows.

We execute an agreement with our clients defining certain terms of our investment advisory relationship. This agreement can be terminated at any time by the client and with 14 days notice by us.

We charge $350.00 per hour for financial planning services. No refunds are made and termination of services is effective upon notice.

Our clients also incur transaction fees or commissions from the broker-dealer through which the investments are purchased or sold. Mutual funds also charge annual management fees. We do not retain any portion of any of these additional fees. The custodian, broker-dealer, and/or investment company keep all of these additional fees.

We do not receive any other compensation such as commissions or “loads” for the sale of securities or other investment products nor do we receive any annual service fees from mutual fund or annuity companies.

Strategic Alliances

  • Custodian

    Loveless Wealth Management LLC does not maintain custody of your assets. Your assets must be maintained in an account at a “qualified custodian”, generally a broker-dealer or bank. When requested to do so by a client or prospective client, we will recommend our clients use Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer, member SIPC, as the qualified custodian. Loveless Wealth Management LLC is independently owned and operated and is not affiliated with Schwab. Schwab will hold your assets in a brokerage account and buy and sell securities as we instruct them to. Each client receives statements directly from Schwab and also quarterly management and performance reports from us.

    The Charles Schwab Corporation is an investment and financial planning company that helps the wealthy manage complex portfolios as well as the average investor trying to grow their wealth. The company became the largest discount brokerage house in the United States and has remained a solid player despite the financial crisis that hit during the first decade of the 21st century.

  • CFA Institute

    The Chartered Financial Analyst® designation, or CFA charter, has become the most respected and recognized investment credential in the world. To earn the CFA charter you must have four years of qualifying investment work experience, become a member of CFA Institute, pledge to adhere to the CFA Institute Code of Ethics and Standards of Professional Conduct, apply for membership to a local CFA member society, and complete the CFA Program.

    The CFA Program is a globally recognized, graduate level curriculum that provides a strong foundation of real-world investment analysis and portfolio management skills along with the practical knowledge you need in today’s investment industry. It also emphasizes the highest ethical and professional standards.

    Members have access to a global network of investment professionals that offer diverse perspectives, numerous educational resources that keep them current, and specialized career services that give them an edge.

  • CFP

    A CERTIFIED FINANCIAL PLANNER™ is a professional financial planner who has attained one of the highest levels of qualification in the financial services industry. A CERTIFIED FINANCIAL PLANNER™ will look at all aspects of your finances and prepare a plan for you to help you realize your lifestyle, ambitions and goals. This is not about selling you financial products, but instead focuses on your life and goals, and how to implement a strategy to achieve them. Certified Financial Planners follow a code of ethics set by their national professional body designed to ensure that they maintain the highest professional standards.
  • Tax Experts

    Enrolled agents (EAs) are America's Tax Experts. EAs are the only federally licensed tax practitioners who specialize in taxation and also have unlimited rights to represent taxpayers before the IRS.

Free Financial Review

We offer a complimentary review meeting to describe our services, and to see if our services are right for you.

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